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"New: Why is Meta adding fediverse interoperability to Threads?

Threads' recent update allows for a 2-way connection with the fediverse (caveats apply). 

But one simple question has bugging me: Why? Why is Meta adding interoperability to their platform?

fediversereport.com/why-is-meta-..."

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title:

"Why is Meta adding fediverse interoperability to Threads?"

description:

"Threads has taken a significant step towards their fediverse integration this week: people can now follow fediverse accounts from Threads. Although caveats apply, it marks a milestone in the process, ..."

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createdAt:

"2024-12-10T18:26:02.077Z"